
In this article Dr David Pendleton, Chairman of Edgecumbe, examines the effectiveness of Edgecumbes approach to employee engagement programmes.
In 1993, Cathay Pacifics cabin crew went on strike for 17 days. The perfumed picket line was out on the streets and the airline ground to a halt. The official reason the strike had been called was in protest over crew being called in at short notice and being asked to work in more junior positions on a flight than their seniority and rank implied. But in an investigation conducted by the University of Hong Kong, only 2.7% of the crew questioned offered this as the reason they were on strike.